Job Overview
We are seeking a dynamic and community-oriented Outreach Coordinator to spearhead our engagement efforts and connect our farm with the local community. The ideal candidate will have strong communication skills, experience in community outreach, and a passion for promoting sustainable agriculture. The Outreach Coordinator will play a pivotal role in building relationships, fostering community involvement, and increasing awareness of our farm's mission and products.
Job responsibilities
- Develop and implement outreach strategies to engage with the local community, including residents, schools, businesses, and community organizations.
- Organize and participate in community events, farmers' markets, and other opportunities to connect with the public.
- Plan and conduct educational workshops, presentations, and farm tours to promote awareness of sustainable farming practices and the benefits of locally sourced products.
- Collaborate with schools and educational institutions to develop agriculture-related educational initiatives.
- Manage social media accounts and create content to showcase the farm's activities, products, and events.
- Collaborate with marketing teams to develop promotional materials and campaigns.
- Establish and maintain partnerships with local businesses, restaurants, and other stakeholders to expand market reach.
- Collaborate with local influencers and community leaders to enhance the farm's visibility.
- Respond to inquiries from customers and the community, providing information about the farm's products, practices, and events.
- Collect and analyze feedback to improve outreach strategies and customer satisfaction.
- Recruit, train, and coordinate volunteers for community events, educational programs, and farm-related activities.
- Foster a sense of community involvement and collaboration among volunteers.
- Develop relationships with local media outlets and journalists to secure coverage for farm-related events and initiatives.
- Prepare press releases and media kits as needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Agriculture, or a related field.
- Proven experience in community outreach, public relations, or a similar role.
- Excellent communication and interpersonal skills.
- Familiarity with sustainable agriculture and local food systems.
- Social media management experience is a plus.
- Ability to work flexible hours, including weekends and evenings.
Other benefits
- Competitive salary
- Health insurance
- Retirement plan
- Opportunities for professional development
